By now, you are probably realizing the importance of implementing SEO in your site, blog and social media. Despite pictures quality being the first, SEO cannot compare less to it because those pictures would mean nothing if no one ever come to see them.
Without further ado, check out our list of photography SEO for dummies without having to understand technical terms yourself. We have made it easy even for people with zero knowledge on IT to know how to do SEO in less than 10 minutes:
Page naming / Permalink
Now to understand what is permalink, check out the address bar. You see the link? That is the link that lead to this particular page and that is what we call as permalink. When you read a particular page, less than often you read the title of the page, not the address bar, to know if this is the link you are looking for. But, for Google, both the title and the permalink matter. It involves a few words included in permalink into its directory when sending out results, so though it might mean more work, this is part of photography SEO. Example: myphotography.com/gallery/2017/bride-&-groom-wedding.
If take a picture from your phone, it immediately uses a default name that comprises of IMG+TIME+DATE or something like that. So it usually comes up as IMG11092017. That’s normal, it’s the protocol that many camera, whether it is digital or your camera phone have. When we download pictures, we don’t even care about the name but have you noticed how some are properly named, for example, Niagara-falls-beautiful-waterfall.jpg? Pretty self explanatory right?
Naming your pictures and videos this way are not meant to help those that download (probably without rights) the easiness to manage their files. It is meant for Google to take into consideration when people search, following the example I’ve said, beautiful waterfall, Niagara, Niagara Falls or maybe Niagara waterfalls.
You will write something. You will need to write something on your particular page if you want it to be stored in the database of Google to be brought out in search results. The reason is because people search by typing. Remember that you are a photographer and people will look for you, or your pictures, in keywords like event photographer, wedding photographer and the likes.
And of course, if you want your keywords to be considered as acceptable, it cannot be: hidden, spammed, outside readable space and other cheating methods. It will lead to a temporary to permanent banning of your site. Use them naturally throughout your blog.
Page loading speed
Oh yea, not just your visitors, even Google cares about this. The faster is your page, the higher is the chance of it overcoming the ranks. So, how?
Several tips and myths for this:
- Do not use plugin. Wrong. Healthy, well-developed plugins usually help your page in putting in more functions and features to help you and the visitors. If you installed plugins that are not supported, not cared by developer and was never updated since 2010, of course it will screw with your site.
- Arrange pictures, compress them. When you load for pictures on Google, they show a smaller version of the picture and only loads when opened. Of course, depending on the platform, the site you are using if you use a web hosting will help you optimize the size of the pictures.
- Don’t use fancy background, because they cause the page to load slower and hard to navigate on mobile phones, not to mention how it messes with readability.