As a wedding photographer, one of your greatest strengths should be the ability to flit back and forth from one photography style to another.
The most marketable wedding photographers out there are also the most versatile ones. If you want to be a big hit in your niche, then you should strive to be excellent in all aspects, if you can help it. You need to be able to deliver exactly what the clients want and how they want it. You have to remember that although that you graciously being given certain artistic liberties as the official wedding photographer andover, at the end of the day, it is their vision that you are bringing to life and not yours. You should consider yourself as the skilled executor of what they would like to happen.
One of the most in demand requests coming from wedding photography clients is that they want their wedding photos to look “natural”.
This is far harder than it actually sounds though because it is quite intrinsic to people to just freak out and make sure that they look good once they know that they are being scrutinized by a camera. There are some things that you can do to help stage the natural look though. In group photos, it is usually helpful to tell people to get in touch with each other. It can be just a simple arm over the shoulder or even jus the shoulders touching during group photos. Little things like actual physical connection really can spell the difference between awkward and uncomfortable looking photos and natural looking ones. Get this done right and you should be well on your way to getting great photos that look natural.
You should also have the couple try the walking routine.
Photograph them all the way. Have them at first walk away from you and then eventually walk towards you. Walking is one of the most natural things that people do. It helps them keep their mind off of things and it helps relax them as well at some point. Have them talk about something light, like maybe what they would like to eat for dinner, or something like that. A couple in a conversation while they are walking around is the perfect recipe for natural wedding photography success and it is definitely something worth trying out.
Make people feel comfortable.
There have been all too many instances wherein the wedding photographer notices some amount of discomfort or awkwardness in the people that he is taking photos of but he still chooses to click away without doing anything about it. If you want your photos to turn out looking great in the process, then you should do your best to make sure that you make them feel as comfortable as possible while you are taking your photos. Take your distance if you have to. Engage them in light conversation. You can even be funny and try to entertain them, anything to help them ward off any feelings of discomfort because at the end of the day, when they are not comfortable, it really will show in the photos that you are taking.